Latest Marketing News from Moggs
ORJ Solicitors hire Moggs for brand development campaign.
ORJ Solicitors LLP, the Stafford based law firm, have hired Moggs to overhaul their brand and sales collateral. The brief called for a new strategic approach to the marketing positioning with communications ranging across the development of a brand new website, regional advertising in both consumer and business publications and the design of new consumer brochures.
Roger Moggs commented, “When you’re marketing Professional Services the common denominator in the service delivery is people! When we first met the people at ORJ it was clear that had built a team with outstanding credentials and capabilities. Here was a regional law firm with big city capabilities and a fantastic track record in commercial litigation, property services, matrimonial and family law and other specialist areas.”
“The task was how best to package this and present it in a way that engaged with their audiences in a compelling way. The solution was about making the team the ‘hero’s of the piece’ and use the website as a method of introduction.”
I am exceptionally pleased with the way the ORJ marketing has been developing, particularly as we have focused heavily on SEO (search engine optimizing) techniques, which have made a significant impact on their web traffic”.
Bartec UK benefit from new e-newsletter campaign
Bartec, world leaders in explosion protection, have brought in Moggs to create a new e-newsletter campaign targeting their customer and prospect database with new product developments. Managing Director Kevin Morris said that the decision to hire Moggs was relatively easy; “ Roger and I had worked together for a number of years when I was the Business Development Director at Draka Cables.”
The Moggs team leave no stone unturned in the process of getting under the skin of a problem and I knew they would deliver an innovative approach to our brief. The solution came in the form of a range of interactive e-newsletters that featured a presenter introducing the new products and then linking through to the company’s website.
The technology Moggs used made the whole project very measurable. In fact, we could see literally by the hour who exactly was looking at our products and what subsequent actions they were taking. A very interesting and fresh apporoach that delivered valuable leads. It’s definitely a technique that we will be using consistently to drive our marketing in the future,” Kevin concluded.
Roger Moggs said, “It’s very satisfying when clients move on to other companies and then ring us again. In the case of Bartec, we are able to demonstrate our considerable knowledge of direct marketing and database development and combine it with high production values in the production of the e-campaigns. We are using video very effectively and more and more companies are coming to us foir this expertise.”
TTS Group launches worldwide Service campaign
Long-standing client, Norwegian based TTS Marine, has briefed Moggs to produce a new advertising campaign to run in specialist trade media around the globe. Head of Marketing, Tarjei Isaksen, wanted a campaign concept that elevated the strength of their Service offering and positioned the TTS service team as the best in the business. It had to work on the world stage.
Moggs MD, Roger Moggs commented that the creative idea developed by the Moggs team was “very strong and original.”
“I was very excited when I initially saw the creative concept work – a concept that focused on the faces of different nationalities of engineers…it was brilliant. I was delighted that the client thought so too and was enthusiastic to invest in some pretty involved pre and post-production, photography, and face painting specialists.
To see the ad, client here.
Samson Materials handling selects Moggs for worldwide brand-building brief.
Samson Materials Handling, part of the German Aumund Group, has appointed Moggs Marketing Communications to develop a new worldwide brand awareness campaign as the company prepares to reposition it’s marketing. Samson Managing Director, Malcolm Youll initiated the brief and called in Moggs to develop the strategy and to handle the development of the new creative and production work.
Roger Moggs commented, “This is a fantastic opportunity and right up our street as we have considerable experience in this market place. The brief calls for a fully integrated approach to marketing with a brand new website, advertising campaign, direct marketing, sales collateral, PR, video and graphic design all part of the requirement. We are delighted to be working with Malcolm again having established a close working relationship with him when he was Director of Service at Cargotec.”
AMG Wealth Management brings in Moggs for new website development.
Derby based AMG Wealth Management, a Partner Practice of St. James’s Place Wealth management plc, has hired Moggs to develop a brand new website to promote the range of wealth management and investment services they provide.
Business owner, Gary Hans said that it was an easy choice to select Moggs; “ I had worked with Roger and his team on a number of sales collateral projects and they had impressed me with how quickly they grasped the complexities of our business. They also had to gain the approval of St. James’s Place Wealth Management marketing team, which they passed with flying colours.”
“The new site is very fresh, clean and simple, exactly what I am looking for. As we are largely communicating with a more mature audience, it’s important that we have clear, concise messages that are easy to take in and understand. Roger has also developed a new advertising campaign that’s already getting the phone’s ringing,” Gary concluded.
BT Cables on line with Moggs for new customer reception centre.
We are delighted to announce that BT Cables has appointed Moggs to design and produce the interior styling and graphics for a new customer reception centre at its headquarters in Manchester. Moggs MD, Roger Moggs commented, “This is a fantastic project for our team. It’s a big investment by the client and certainly a challenge that we relish. Ultimately, the project will involve designing the interior layout, all the graphic components, the production and installation of the complete reception area.”
“It’s also great to be working again with a client who we enjoyed many successful and rewarding years together at Draka UK, one of the world’s most revered cable manufacturers. The project will extend to developing interactive web site content and new sales collateral,” Roger added.
KB Packaging boxes clever – hires Moggs as new full service agency.
KB Packaging, the family owned, Ilkeston-based packaging specialists, has appointed Moggs to be their new full service agency. The marketing brief calls for a fully integrated approach to communications and the Moggs team are already working on direct marketing and sales promotion campaigns, the design and production of a new e-commerce website, a new corporate video and sales collateral.
Moggs MD Roger Moggs commented, “Wow, what a great start to the year! We are absolutely thrilled to have KB Packaging on board as a new client. They are a fantastic company who are totally committed to providing customers with an exceptional service experience. Their brief to us provides us with a super opportunity to do what we do best…develop a innovative marketing strategy and execute it with great creative work. Watch this space as there’s lots going on with KBP,” Roger added.
PreP Beauty – a gorgeous project!
OK, so I have a personal interest in this one. When my stepdaughter Holly decided she wanted to open her own beauty business, naturally she asked me if I wanted to pitch for the marketing account! Well, how could I refuse? I mean, here was a chance to compete against the very best agency brands on the world stage! And the good news was that we won (Ha!).
On a serious note, I was delighted that our team could help Holly create her brand and bring it to life through a website, advertising and sales collateral. Plus, I am so pleased it’s working for her…of course it’s the quality of what she is personally providing for her customers that counts but the marketing planning helped her to focus on what type of business she wanted to be!
If anyone wants to know what can be achieved on a relatively modest budget, we think that the PreP Beauty launch pack is a great example. We suggest you take a look at www.prepbeauty.co.uk
Moggs launches Seven Restaurant and Café Bar in Derby
We are delighted to have been asked to launch “Seven” the fabulous new restaurant and café bar on Pride Park in Derby... read more
Derby PR agency Moggs appointed by BASEC
Moggs is delighted to announce that we have been appointed by BASEC (British Approvals Service for Cables) as their full service marketing agency. BASEC is a specialist technical organisation, set up by the UK electrical cable industry to provide certification services to manufacturers...read more
Moggs handles international PR for Cargotec
Moggs, the Derby based PR company, has again been retained to support the world-leading heavy-duty materials handling specialists, Cargotec, with their PR campaigns...read more
Social Media in B2B. The current debate.
Roger Moggs, MD of Moggs Marketing Communications in Derby, comments on the current debate about the role of social media in business to business marketing
"Social media undoubtebly has the potential to win friends and influence people but many B2B organisations have still to graps the essentials of how social media techniques can integrate strategically with their marketing communications...read more
Moggs strengthens its PR offer - 'Quality over quantity'
Derby based full service marketing communications agency, Moggs, has strengthened its' PR service to clients. Recognising the need for effective, strategically-driven PR, Moggs has refined the portfolio of PR services it provides to clients....read more
Moggs are specialists in Website design
Moggs are specialists in website design and are one of the leading web design companies in Derby and the East Midlands. We offer a wide range of website services, all geared towards maximising your website performance and helping our clients to sell more online....read more
GIVE ROGER MOGGS 30 MINUTES OF YOUR TIME TO SHOW YOU HOW YOUR MARKETING WILL DELIVER BETTER RESULTS
It's a fact that many businesses don't achieve a satisfactory return on their investment in marketing communications. If you want to make your budget go further, give Roger Moggs a call on 01332 258324 or email him at email@example.com
The specialist team at Moggs has many years experience working on brands large and small....and experience really counts when it comes to successfully planning and executing marketing campaigns....read more
Moggs launches Derby Business TV
We are delighted to announce the launch of Derby Business TV , a new online TV channel streamed to businesses within the city of Derby. The concept has been developed with Neale Lewis at Action Coach and represents a powerful way to access news and views about what's happening in Derby's business and commercial environment. Visit www.derbybusiness.tv... Read More
Moggs gains new client Energist with worldwide brief
Moggs, the Derby based advertising and marketing agency, has gained The Energist group as a new client. energist are market-leaders in the manufacture of Pulsed Light and Laser equipment for skin rejuvenation techniques used in the medical and cosmetic industries. The brief for Moggs covers the production of a full integrated brand re-positioning campaign...Read more
Interview with Roger Moggs & Oliver Astley for the Derby Evening Telegraph
Acknowledged as running one of the most successful advertising agencies in Derby and the East Midlands, Roger Moggs' views on marketing communications techniques and creative advertising campaigns are much sought after by the media. Here, Oliver Astley, Business Editor of the Derby Evening Telegraph, finds out what makes a successful campaign...Read more
Moggs gains CW Fletcher Account
We are delighted to have gained precision engineering specialists CW Fletcher as a new client. This long established business has built a reputation for engineering excellence in the aerospace and nuclear industries and is now looking to develop their business into new markets. Key to this will be a new brand positioning campaign that builds on CW Fletcher's tremendous capabilities. Watch this space!
Moggs has recently helped valued client Bristan, to create and develop a new shower marketing campaign. With many different choices of shower on offer, Bristan wanted to create an advertising campaign that would differentiate them from the competition and attract plumbers and installers to purchase Bristan models... Read More
Robeys has been a client of Moggs Marketing for almost 9 years. Moggs have helped Robeys to develop and grow the business with the integration of various different marketing tools including designing a website incorporating SEO techniques, print advertisements and various forms of sales collateral... Read More
Viral marketing encourages recipients to pass on a specific marketing message and is increasing in popularity and success. Moggs has recently helped cable client Draka with a viral marketing campaign... Read More