> SMITH OF DERBY
Smith of Derby appoints Moggs to produce and integrated marketing communications campaign. The team at Moggs is delighted to have gained Smith of Derby, the renowned Derby based clockmaker, as a client. Moggs have been hired to reposition the the Smith of Derby brand with the strategy "The Expression of Time" which will provide the creative platform for a new website, sales collateral and PR activity. The company has been increasingly turning their attention to world markets with particular success in China where they are currently building the world's largest mechanical clock. Moggs MD, Roger Moggs, said this was a tremendous opportunity for the team; "Gaining the Smith of Derby business, in the face of fierce competition, was immensely satisfying. It provides a super opportunity to demonstrate what the team at Moggs is really great at; building a sound marketing strategy on which strong creative ideas will be built to help the client gain new business. The Smith of Derby brand has a wonderful heritage and we are proud to be helping shape it for continued future success".