> Draka
Draka is a remarkable business with clear plans to become a UK market-leading manufacturer of specialist electrical cables. The work featured below provides an excellent example of what a truly “Integrated Communications Campaign” looks like. The Moggs team has guided the client through the development of internal and external communications with a tightly coordinated approach. This is just a snapshot of the successful work produced to date – if you'd like to understand more about how integrated communications can work for your company, call Roger Moggs now on 01332 363925 or email roger@moggs.org
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> Website
A very comprehensive website that's easy to use and navigate. Plus, with a data capture facility, it's one that's helping us to drive Draka's direct communication campaigns.
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> Bungee Advert
The first of a hard-hitting campaign to establish Draka's remarkable brand credentials
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> Parachute Advert
The second in the brand campaign series. It's no wonder it's been nominated for campaign of the year.
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> Cables and Tables
The ultimate pocket guide to cable specification has become the industry bible for Draka. And has won the Professional Electrician Magazine award for "top product"
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> Corporate Brochure
A key part of the marketing toolkit, the Draka corporate brochure positions the company as a dynamic market-leading organisation with a clear vision for growth.
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> True Cost - Ask an Expert Advert
You want your advertising to get you talked about, well this campaign certainly hit the mark. Too much to talk about here so give Moggs a call and we'll tell you why this campaign was so successful.
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> Teamwork
Internal communication to employees are often overlooked. Not so with Draka, as this high impact newsletter demonstrates.
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> Buy Now - Pay Later Advert
Another in the 'Rogue cable' camapign. Would you believe it if we said this campaign has generated more editorial coverage in the trade press than any other in recent times? Believe it.