> JCB
For over 10 years, Roger Moggs was the Group Account Director responsible for helping JCB develop their brand around the globe. Not just in the main construction markets but also in agriculture, industrial, groundcare and with their brand licensing strategy.
Moggs has retained a close relationship with JCB working on specific projects as shown here. We have achieved brilliant results, particularly with the advertising and direct marketing campaigns we’ve produced….how often can you say that your DM campaign generated a 56% response rate!?
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> 60th Anniversary DPS
JCB enjoy a well-deserved heritage for their remarkable backhoe loader product (the machine known as a "JCB"). This campaign, celebrating 60 years of market leadership, was trusted to Moggs to dig out a great creative idea.
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> Fuel Saving Advert
Although we say it ourselves..an example of great advertising....and one that generated an unprecidented response (how about a 56% reponse rate to the direct marketing for starters?).
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> Torque lock mailer
Trust JCB to come up with another brilliant new feature on their most popular machine. Moggs created this very successful direct mail pack to generate response from potential buyers.
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> Fastrac Advert
We were proud to be asked to launch the biggest JCB Fastrac yet. Suddenly, enquiry levels got a lot bigger.
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> Vibromax Mailer
The launch of a significant new division within the JCB organisation resulted in this impactful campaign which ran throughout the national construction press with direct marketing in support.